We collect some of your information directly from you; either during your visits to our website or through your communications with us and the information that you give to us. We may also obtain some information from third parties, including retail analytics companies, consumer insight companies, credit reference agencies and publicly available sources to assist us with understanding customer demographics and shopper behaviours, or where we merge with or otherwise acquire another business. Information that you give to us You may share personal data about yourself with us by: Filling in forms on our website, including when you purchase products online, submit queries to us, create an account on one of our websites and/or sign up to receive promotional material and newsletters Responding to a survey or entering a competition with us Giving us information about yourself in any communication with us, either by telephone, email, post or otherwise, either in connection with your account, purchases, or to report a complaint or issue. You are not obliged to provide your personal data to us. However, if you do not provide your personal data to us, we may not be able to fulfil your order, respond to your queries or provide other services to you. Information that we collect about you We collect personal data about you: When you visit our websites, including details of your visits that include but are not limited to, Internet Protocol (IP) address (used to connect your computer to the internet), MAC addresses, traffic data, location data, your login information, time-zone setting browser type and version, browser plug-in types and versions, operating system and platform, weblogs, cookies and other communication data, and the resources that you access. For more information please see our cookies policy. When you contact us in relation to our products, services, or to raise a complaint, query or issue. In particular, calls to our contact centres may be recorded for training any monitoring purposes from time to time. Information that we receive from other sources We will receive personal data about you from other third parties: In connection with any mergers or acquisitions where we obtain your information from another company. When we work with retail analytics companies, consumer insight companies, credit reference agencies and through our use of information from publicly available sources.